Once in a lifetime....
You may ask yourself, “Hey, Joey, why drum shirts?". And I may ask myself, "How did I break that kick drum head in the picture?". Same as it ever was. Once in a lifetime. But, I digress.
I started ‘On the 1’ for one reason - drum shirts suck. More often than not, the design was an afterthought and the slogan is a dad joke rendering it impossible to be worn in any serious or prideful manner. The shirts themselves are shaped such that they would suit the world better as either schooner sails, or as stand-ins for 'The Original Shamwow' due to the sheer thickness of the fabric.
No, my drumming friends, this will not do for our apparel needs. We need something stylish, something that fits well, and makes us feel confident in showing the people around us that we, in fact, are the keepers of the rhythm that they so desire. This is where ‘On the 1’ comes in.
As an avid weightlifter, I noticed that most apparel lines for this niche were well-designed, classy, and always fit me as if tailored especially for me. They worked for the gym, and could even pass for a casual night out at times. This is what I wanted for the world of drums, a garment I could enjoy in everyday situations, not just a cloth billboard to display when all of my good t-shirts were dirty.
So, I sat down at my computer, and began tracing out some shirt “demos” that would become ‘On the 1’. Over the life of this company, I plan to bring you high quality t-shirts, hoodies, hats, and all other apparel that I feel suits our drumming community. I am also working on a bass drum dampening system that will offer countless sound options for both live and the studio. More on that as I am able to develop it.
Thanks for reading, friends, and feel free to comment below on what you’d like to see in a shirt, or any other wearables. I am here for you, the drummers of the world!